Back into the future!

How would you react, if you came across a young couple dressed with the typical clothing of the 1900s while walking in the streets of Milan?

How would you react, if you came across a young couple dressed with the typical clothing of the 1900s while walking in the streets of Milan? You would surely think that it is a joke… but maybe it is not!

Capitano 1905 has planned a guerrilla marketing activity with a group of students attending the Marketing & Management Master’s program of the University Milano-Bicocca in Italy. This initiative aimed at drawing passers-by attention and letting them learn about the new Capitano 1905 Premium Line in an unusual but funny way.

The idea of making two guys travel in time and space directly from the 1905s (the year in which the Pasta del Capitano toothpaste was created) has turned out so exciting that lots of people haven’t missed the opportunity to take a “vintage” picture and to share it on their social profiles.

Did you see them too? Post your photos with the hashtag #capitano1905 !